Mike is a co-founder of Ataeva. Prior to forming Ataeva, Mike was the Chief Marketing Officer of Advanta, one of the nation's largest issuers of small business credit cards. While at Advanta, Mike and his team developed new product functionality which substantially increased card usage while reducing the cost to acquire new customers. They restructured loyalty programs, delivering better customer value with significantly lower expense, and they pioneered a sales-driven collection approach which was far superior at reducing delinquency than traditional collection methods.
With more than 20 years of experience in financial service organizations such as HSBC, Metris, First USA, and Bank One, Mike has developed extensive capabilities in data driven marketing and sales. His outstanding ability to iden-tify profitable customer segments, understand their unmet needs, and develop creative strategies has allowed him to make significant contributions across a broad range of opportunities
Mike holds an MBA in Finance for Indiana University and a BA in Economics for Bethel University.
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